![]() What we think we want, what we're told will bring us happiness, is just a clever marketing scheme to lead us to consume more and more. But too many of our simple pleasures have morphed into something else-a 6.5-ounce soda has become a Big Gulp an afternoon with friends has been replaced by 1,000 friendings on Facebook. Ideally, both should be in optimal supply. Serotonin is the 'contentment' neurotransmitter that tells our brains 'This feels good, I have enough.' Yet too little serotonin leads to depression. ![]() Dopamine is the 'reward' neurotransmitter that tells our brains 'This feels good, I want more.' Yet too much dopamine leads to addiction. ![]() With his trademark wit and incisiveness, Lustig reveals how these chemicals interact with one another to drive our behaviors, and how Big Business uses the science of addiction to keep us hooked-to our detriment, and for their profit. ![]() ![]() Our seemingly innocent addictions are far from it-they are biochemical, and they are damaging our bodies and our brains. But what if these cravings are engineered-by design? And what if these desires actually cause damage-not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. "We all know that we can't put down our sodas or our cell phones. ![]()
0 Comments
Leave a Reply. |